The Money Tree as a Spiir widget

This project builds upon the design process of The Money Tree, a small plant-sized tree that serves as an external visible motivator, helping people save money by tracking their savings goals. In this project, I reconceptualize The Money Tree as a Spiir widget / challenge. Spiir is a finance management app that helps users track their spending, set budgets, and save money.

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The Money Tree is incidentally leveraging the metaphorical elements of seeds and germination embedded in the Spiir brand, to help inspire growth and progress. The word 'spire' in Danish is also a lot more appealing and befitting than the English words 'germinate' or 'sprout', in my humble opinion. As a finance management app, Spiir is perfectly positioned to help users track their spending, set budgets, and save money. By incorporating The Money Tree's visual elements into the Spiir widget, we are creating a more engaging and effective tool for users to achieve their financial goals. allflattogether_ite2_exp1_edit_exp1.png

This UI project was informed by the in-depth research conducted in the UX design process of the The Money Tree project. The learnings from this research was used to create a seamless and intuitive interface that encourages users to engage with the Spiir widget and stay motivated in their savings journey. 20220319_142445__32130260_10213649315261513_7550319817924804608_n_ite3_editcrop_desized.jpg

Having a tree reflect your savings account, that flourishes and blossoms as you achieve your saving goals can manifest some of the same rewards as watching a tree grow in nature. Here are some ways this can happen:

  • Sense of Progress: As you save more and more money, you can see The Money Tree grow and bloom. This can give a sense of progress and accomplishment, which can be motivating and encouraging to continue saving.

  • Patience and Perseverance: Growing a tree takes time and patience, just like achieving long-term savings goals. Seeing the tree grow slowly over time can remind you of the value of patience and perseverance in reaching your financial goals.

  • Visualization: The Money Tree can serve as a visual reminder of your savings goals and progress. You can use it as a visualization tool to help you imagine what it will feel like to achieve your financial goals.

  • Mindfulness: Caring for a "living thing", like a tree, can help cultivate mindfulness and a sense of responsibility. Tending to the tree regularly can also provide a sense of routine and structure, which can be beneficial for overall well-being.

  • Positive Energy: Plants are known to have a positive effect on mood and mental health. Having a Money Tree that grows and blooms can bring a sense of joy and positivity to your space.


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Here are some potential negatives that could arise if one does not achieve their saving goals and the money tree withers away:

  • Discouragement: If you do not achieve your savings goals and the tree withers away, you may feel disappointed and discouraged. This could potentially lead to a sense of failure and make it more difficult to continue saving in the future.

  • Lack of Motivation: If you do not see progress in your savings, it can be difficult to stay motivated. If the money tree is not flourishing and blooming, it may be harder to stay focused on your long-term financial goals.

  • Guilt: If you are not achieving your savings goals, you may feel guilty about your spending habits or financial decisions. This could lead to a negative cycle of feeling guilty, spending money to feel better, and then feeling guilty again.


Here is a show case of the UI prototype:

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